Saturday, July 26, 2008

Slow Going

Well, my day job called today. I had some pressing issues to deal with in the shop... like paid for rubber stamp orders. And Sales Taxes are due, so it was a packing and shipping and paperwork day.

It's 5 p.m. and I'm just getting to work on show stuff. The one thing I did accomplish during all the tax paperwork was getting my mailing list / contest entries all printed up for the show.

I like to use the face-to-face customer contact as a way to build my mailing list and email lists. I offer free beads and special deals to my email clients only....their reward for allowing me to put a couple of emails a month in their in box.

And one of the ways I entice them and new customers to my booth is to have something going on in the booth ALL the time. I do that by having an hourly drawing. I give away zipper pulls / cell phone charms, earrings, friction clasp necklaces and even gift certificates to my website. I keep a big board with winners names listed during the whole show in the back of the booth. That makes it fun for me and keeps people coming by the booth.


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