I openly tell people that my fans see my work first, they get first dibs on a sale and often get their own sales coupon codes for extra percent off and / or free shipping. There are perks to being my fan!
Think about the fan pages YOU like... WHY do you like them??? Is there something they do to entice you? Maybe that would work for your fans... can you adapt their techniques??
But other than making it enticing, my best advice is point out you have a like button EVERYWHERE you are. Mention it on your sale receipts, business cards, show fliers, your blogs, your website, your shops and your personal Facebook page. Tweet about it once in a while... "Secret fan sale starts tomorrow (with a link to your fan page)."
The second most popular question I've gotten is - "What's your fan page?" REALLY??? ARE YOU KIDDING ME??? Do you not see the annoyingly large box to your right???>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
That's called a Page Badge and getting one for your own fan page is pretty nifty and simple. Let's walk through that:
- Click here to create Facebook Badges
- Choose Page Badge.
- Choose your your blog host
- The next page will give you widget options... which blog (if you host more than one), which page you want the widget to advertise (If you have more than one fan page), The title of the widget, the content (This is where I edit mine to say there are benefits to liking me... I also tweak the width here to fit into my three column format.)
- Click "Add Widget" and Viola! You have a like box page badge on your blog!
So that takes care of your blog. But I'm often amazed at how many sellers I see on Artfire and Etsy that don't take advantage of the Fan Page Like buttons there.
Artfire, as always, makes it so simple. From the Tools tab in My Artfire, click on Market Hub. There you are allowed to fill in all the places people can find you: Blogs, personal sites, Etsy, Twitter, My Space and ...fan pages.
On Etsy, go to your account / settings. There you can fill in your Facebook fan page (or personal page) and your twitter.